We’re a close-knit team of creatives - and when you work with us, you work with everyone.

Dan Burns


Dan Burns is Natural Selection Design’s founder and managing director. Dan formed the agency after many years working as a designer, photographer and food stylist for industry press. Dan may be the head honcho, but you’ll just as likely see him setting up props and making tea, as you will directing filming and leading creative strategy.

Caroline Johnson


Caroline is a highly skilled graphic designer with a particular passion for typography and the handcrafted side of things. A natural creative, Caroline is the heart and soul of Natural Selection Design. Heading up Natural Selection’s newest venture, PAPER - the bespoke design service for the paper side of the creative world - be it wedding invitations or custom lyric prints.

George Ellis


If your project needs stylish videography, then George is your man. He has a natural flair for camerawork and editing skills, making quick work of hours and hours of raw footage. He also has a degree in Professional Television Production...clever and creative chap.

Oli Morgan


With a less is more approach to design, Oli outputs every campaign with pixel perfection. From in depth branding projects to creative layouts, his eye for detail and typographic knowledge is second to none. No piece is finished until he’s manually embellished the typefaces.

David Dunlop


More complex campaigns require an extra pair of hands now and then. Those hands belong to the excellent David Dunlop (our resident Scot) consultant web designer and videographer, and all round bloody good bloke. When not in the office, you’ll find him sipping a Tennent’s at the local - or an Irn-Bru if it’s a bit early*. *It’s never too early!

Luke McConkey


With over 7 years experience producing top notch design for Shell, National Express and BP, Luke is a multi-talented creative designer, with a keen eye on brands visual identity.

Rachael Knowles


Specialising in creative writing and social, Rachael joined us after 11 years in the hospitality industry. Starting as an Events Executive, working up to Brand Manager. Rachael has experience working with businesses within the food and beverage industry

Kelly Gosling


Experienced account manager with a passion for building and maintaining relationships. Passionate about delivering a seamless service to our clients.

Dottie the Puggle


Dottie is arguably the most important team member. Half Pug, half Beagle, she is Natural Selection Design’s much loved company mascot. A daily reminder that we all need a healthy work-life balance, Dottie is also an excellent model for testing new camera kit. Just don’t mention ‘walkies’...