Hardys Catering | BRAND REFRESH
The Project Brand Refresh – Hardy’s Catering
Location North West, Events & Wedding Catering
The Objective Since the guys launched in 2013, their business and offerings have evolved so much so, the branding they were using did not fit with the evolution. So they called on NSD to refresh the brand. We were mega excited to get our hands on this project!
The Beginning We have worked with the super friendly Hardy’s team, on and off since 2015, working on some photography and some design. So we were familiar with their vibe, clientele and approach to their business. Hardy’s have gone from a small outside catering company to a larger scale events company offering; VW camper hire, teepee hire, food and beverage catering, corporate event setups, weddings and more. The bottom line of the brief was for the branding to reflect their output.
We had a blast on the creative output for this project. The brand is so cool, has so many strings to its bow, we were able to really explore different options with the logo. We really played on the sub brands first, we created 5 individual logos for; catering, wedding, tipi hire, VW camper hire and corporate events. The parent logo, the mother of all the logos; is a layering of the sub brands. We are bloody proud as punch with the output if we do say so ourselves…
Since completion of the brand refresh, Hardy’s have asked us to work on all future creative with them…we are psyched. WATCH THIS SPACE!