The Project Videography, concept video at PARADE, Chester Racecourse

Location Chester Racecourse

The Objective To produce a video that highlights the unique concept that is ‘PARADE’ with Aiden Byrne’.  To allow people to get a better understanding of the venue and what sets it apart from the rest.

The Beginning We were asked to shoot Parade at Chester Racecourse, during their official launch at the May race meeting.   Parade is an exclusive offering, brand new to Chester racecourse.  Providing a high end and stylish day out to an elite guest list; tickets in to the venue is only possible by invite only.  The dining experience is headed up by Aiden Byrne, Chef Proprietor at Restaurant MCR & The Church Green in Lymm.  We were on shoot to capture the entire customer experience, from start to finish; including interior and food & beverage offering.

The Output  We arrived on shoot before guests arrived to capture the restaurant, and outdoor space (with prime trackside location!)  The venue was completely photogenic and a dream to shoot, dressed by ‘Styled Lifestyle’; interior stylists to high end venues and clients.   We were completely blown away with the space! Along with interior, fine dining was the other main focus of the day; with guests being served a six-course taster menu.  The food was off the charts, adding a pop of colour to an otherwise damp and gloomy day outside.   Alongside the venue footage we interviewed Chief Executive of Chester Racecourse, Richard Thomas,  Head Chef, Aiden Byrne and a whole host of lucky guests.  The weather certainly didn’t affect the buzz at Parade!  We output a sexy video that gives a glimpse to the glamour that is Parade…without giving too much away.



  • Please indicate your preferred methods of receiving communications from Natural Selection Design:
  • If at any time you'd like a copy of the information that we hold about you, or wish to update your information, change your contact details or ask us not to contact you in the future, please email us at Please read our Privacy Policy for more information.