Online video now accounts for 74% of all web traffic, 28% of smartphone users watch a video on their phones at least once a day, and 500 million people watch Facebook videos every day.
The launch of Facebook Live in 2016 marked the beginning of a new era for brands’ content marketing. It acknowledged the increasing demand for accessible, visually engaging and informative video content. Big brands soon caught on to the fact that great video content could engage with an audience faster, and more effectively, than anything else.
Natural Selection Design’s videographers create corporate, social and sales video content for brands big and small. Here are our top 4 reasons why you need video in your marketing plan:
1. Video content is on the rise: from vloggers and Facebook Live snapshots, to slick branded video for social, video content has exploded across all mainstream social media channels. Video content is fast becoming more popular than TV – and vloggers are celebrities in their own right (we’re looking at you, Joe Wicks and Zoella). By 2020 it’s estimated that mobile video will account for 75% of total mobile data traffic. Think about that for a second.
2. Be seen = be heard: Compared to text content, video is 39% more likely to be shared by consumers. They are also 36% more likely to comment and 56% more likely to ‘like’ it. The average consumer watches more than 205 videos each month, and the brain processes visual content 60,000 times faster than text. Creating video makes it easier for consumers to engage. Do it right and you’ll earn yourself a loyal online following.
3. Audience engagement: Video content that’s informative, entertaining or useful is a powerful way to engage with your customers and generate interest in your brand. A great campaign should represent your brand authentically, inject a little personality into your marketing activity, and be easily accessible on mobile and tablet devices, too.
4. Lead generation: Expertly directed, stylishly shot and edited video content is a proven method of lead generation. You can measure the success of your video campaigns easily using free tools like Google Analytics, Facebook Insights or Twitter Analytics. But don’t forget – no matter how beautiful your video is, you must determine your audience and message before planning, and always include a call to action.
Like this? Then read: What’s in a name? The story behind Natural Selection Design
Wondering if video is for you? We love a natter – get in touch today for a chat with the Natural Selection Design team
Natural Selection Design creates brand-defining graphics, videos and photography for clients in the UK food and beverage industry. We’re a close-knit team of experienced creatives, with a flair for inventive concepts and results-driven brand stories.