About us
We’re a passionate, full service creative agency for the food, drink & hospitality industry.

Creativity is what we do best, and right now it’s helping clients to evolve their brands and not only survive, but thrive.

WHAT WE’RE ALL ABOUT

 

We naturally select partnerships and evolve their creative

 

We’re a passionate bunch of Northern creatives who can’t get enough of the food and drink industry. We hate pretentiousness and love honesty.

 

We’ve specialised in food and drink since Natural Selection Design started in 2013, with Dan Burns, our MD working on creative campaigns in this sector since 2008.

 

Being able to combine this passion with our love of creative is a dream come true. Creativity relies on inventiveness, and an environment where in anything goes.

 

In that sense, there are many parallels between the world of the kitchen and studio – they’re both full of energy, ideas, chat and drive.

 

WHY WE DO IT

 

It’s hard to put into words how it feels to see a crowdfunding campaign smash world records, see a documentary you filmed feature on TV, or fly across the world to shoot incredible street-food scenes for national press. It’s fucking awesome.

 

But what’s even better is seeing a client open their first restaurant, with incredible branding – or reinventing a brand and giving it a second lease of life. We love what we do and we feel that comes across in our work.

 

There’s no other industry we’d work for, and while times are tough right now, we’re working hard to help clients adapt and find a way through it – just as we’ve done.

 

Take a look at our services for a full run-down, but if you work with us you can expect support across videography, photography, graphic design, branding, strategy and crowdfunding projects.

Elite at Home Menu design

WHO WE ARE

 

We’re a motley crew of creatives from the North West of England.

 

If you work with Natural Selection Design, your brand will benefit from the skills of every member of the team. We pool ideas and share creative to make sure your brand has been through every expert eye in the studio.

 

We have our own specialisms, so if you’re looking for videography you’ll work closely with Dan and George – but if brand strategy is more your thing then you’ll see a bit more of Oli, or Caroline for graphic wizardry.

 

Keep scrolling for our mugshots. And yes, we agree – there are nowhere near enough beards for a creative agency. Sorry.

We’re a close-knit team of creatives - and when you work with us, you work with everyone.

If you work with Natural Selection Design, your brand will benefit from the skills of every member of the team. We pool ideas and share creative to make sure your brand has been through every expert eye in the studio.

 

We have our own specialisms, so if you’re looking for videography you’ll work closely with Dan and George, but if brand strategy is more your thing then you’ll see a bit more of Oli, or Caroline and Charlotte for graphic wizardry.

 

Keep scrolling for our mugshots. And yes, we agree – there are nowhere near enough beards for a creative agency. Sorry.

Dan Burns, Director

Dan Burns is Natural Selection Design’s founder and managing director. Dan formed the agency after many years working as a designer, photographer and food stylist for industry press.

Caroline Johnson, Graphic Designer

A skilled graphic designer with a passion for typography and clean layout. Experience working with SME’s. Passionate about paper with over 10 years’ experience designing for print.

George Ellis, Head of Video

If your project needs stylish videography, George is your man. He has a natural flair for camerawork and editing skills, making quick work of hours and hours of raw footage. He also has a degree in Professional Television Production...clever and creative chap.

Oli Morgan, Head of Branding

Oli outputs every campaign with pixel perfection. From in depth branding projects to creative layouts, his eye for detail and typographic knowledge is second to none. Oli is the brains behind the majority of NSD's sleek branding campaigns.

Charlotte Bradburn, Graphic Designer

A multi-talented graphic designer with over 7 years experience within the design industry. Charlotte spent the last 4 years working within the hospitality sector enabling big brands of the foodie world succeed across numerous platforms with strategic and creatively strong campaigns.

Rachael Knowles, Account Manager

Specialising in creative writing and social, Rachael joined NSD after 11 years in the hospitality industry. Starting as an Events Executive at Hilton she worked up to a Brand Manager at Thai Leisure Group, she knows the industry inside out and speaks its language.