THE APPROACH

This was a full 360 design project that started from the bottom up. We had a blank slate to cultivate and shape the complementary brands. After interrogating as much information as possible out of the team, we had the building blocks to get started. We (literally) started at the drawing board, where pretty much everything for the branding was crafted by hand. Along with the logos, we created a bank of hand-drawn graphics that we used throughout the physical and digital outputs.

As the brands had to fit equally snug together, as alone, we ensured that the colours, graphics and fonts were complementary. Once we’d created the brand and tone of voice, we rolled out the look and feel across a range of different marketing collateral.

As soon as it opened its doors to The Forest, we entered the new habitat and used photography and videography to capture the full experience. This was a fully immersive shoot, jumping from shooting dishes at the pass to clambering out of the ball pit.

THE OUTPUT

• Created two new brands
• New menus (digital app and print)
• Website design
• New interior and exterior signage
• Full suite of photography
• Vibe videography of the experience
• Promotional poster campaign

BEHIND THE SCENES

This was something a little different for the NSD team. We relish the opportunity to build a brand from the bottom up and the blank canvas and clear brief given to us provided crystal clear clarity on what we wanted to achieve and how we wanted to do it. A pleasure to work on.