THE BEGINNING

In 2017, Grantley Hall’s team approached us to chart the development of its site from rubble to the total, utter luxury venue it is today. They knew we had form (check out our work with Wreckfish) and Grantley Hall wanted to spark public interest at an early stage.

So – how do you get people excited about an empty building, with peeling wallpaper, no stairs, no lights, no buzz? You get creative.

We decided to take the viewer on a cinematic tour through the derelict, but magnificent, hall. To show them the ‘now’, plus a taste of what’s to come.

THE OUTPUT

Our first video contrasted the tatty splendour of the abandoned hall, with its bare floorboards, stripped walls and dull lighting, with the vision of the Grantley Hall to come. Destined to be a luxury venue for weddings, dining, entertaining and leisure, our creative approach was to bring the two worlds together.

A dapper groom, and stunning bride feature in our video, alongside builders in hardhats, and 80ft cranes. Afternoon tea amidst the rubble, with the odd pinky raised, captured the personality of the Grantley Hall brand – high-end luxury, but zero stuffiness. It has wit and charm – and it was important that came across in our creative.

It was a success, and we’ve loved working with the family and team at Grantley Hall since then.

THE OUTPUT

Now, we oversee and produce nearly all of Grantley Hall’s creative outputs across the whole business. Here’s a small taster of the activity to date:

• Branding of eight businesses
• Brochures
• Photography
• Videos
• In-room materials
• Gin bottles
• Menus
• Animations
• Tone of voice and brand documents

At one point or another the entire Natural Selection team has worked with Grantley Hall in curating the outputs used across its services.

We can’t emphasise enough just how incredible this place is – it’s been a privilege watching it develop, and being part of its creation. It’s been a diverse project for our team to work on, and it’s not stopping yet!