Evolve ‘Elite Bistros’ creative assets to promote a branded cook at home delivery box.
Home kitchen, Cheshire
Gary Usher, the owner of restaurants group Elite Bistros, was looking at ways in which he could diversify during the Covid-19 pandemic. We had been pushing Gary for some time to look into producing a home delivery box and, in early April, he pulled the trigger on the project and asked us to evolve his brand and create some outrageously delicious branding and assets for his delivery box.
We’ve worked with Gary and his team since 2011. We knew the brand inside-out and we had a clear vision and passion for how the boxes should look and feel. The challenge for us was turning around quality creative in a very short space of time. This required full synchronisation between the team and working around the clock. Collectively, we successfully managed to create, edit and deliver quality graphic design assets within just three days. (Yeah, we said three days!)
This was something we’d been urging Gary to do before the outbreak of coronavirus. The brand is loved and has real equity, so the unrelenting popularity of the box came as no surprise. This was the epitome of brand evolution and at the very heart of what we’re about. Loved it.