Brand evolution at the heart of the food and beverage industry

Natural Selection Design - beautiful design, inventive concepts and creative campaigns that work. Begin your brand evolution today.

Natural Selection Design - Showreel 2017




Statistic alert! Did you know that 4x as many consumers prefer to watch videos about a brand than read about it? True story. Stand out from the crowd with high-quality video content. Take a look at our services to find out how.

Icon Branding


We produce intelligent branding for a hyperconnected world. How your brand adapts to multiple channels, matters. We work with clients big and small to reposition, refresh or (re)invent their brand and make it relevant for today’s audience.

Icon Design


Know your vector from your bitmap, or your RGB from your CMYK? Don’t worry - that’s what we’re here for. Design trends change. When they do, it can leave brands looking outdated. We design everything from logos, menus & magazines.

Icon Crowdfunding


In the past few years, we’ve helped raise £0.5m+ crowdfunding initiatives for start-ups. Dreams have been realised & customers have become backers. We support these projects with video production, photography, strategy & direction. Kickstart your business today.

Icon Photography


Great photography is everything. We advise on all aspects, from food styling to props. Specialising in food, travel, interior and reportage photography. Your marketing will never have looked so good...

Icon Strategy


Your branding & creative design is a cog in a big marketing machine, we get that. So we’ll work with you on a consultative basis & support your marketing strategies with our own creative direction. We’re connected to a team of marketers & PR practitioners to support larger projects.


Here’s a collection of some of our recent projects - if you like what you see, then get in touch.


The Chaophraya restaurant brand is an upmarket contemporary Thai dining experience, with eight sites in key locations across the UK. NSD recently rebranded & refreshed the branding for this exciting contemporary restaurant.


Blood, sweat, tears & crowdfunding. The incredible, emotional story of what goes on behind the scenes of launching a restaurant. This was a project full of passion, and it was incredible to be part of it. Natural Selection Design supported the video production element of the campaign.


The casual Thai dining brand, Thaikhun, exploded onto the UK restaurant scene in 2014 and recently won the Eat Out award for Best Marketing & Social Media Campaign 2016 category which we produced the video content for.



Documentary about chef Gary Usher launching his 4th restaurant. Crowdfunding launching on Tuesday 2nd May. Gary and his team launched a weeks pop-up, pay-what-you-want restaurant at the proposed site in Liverpool with no water, electricity, gas or toilets.


"Thank YOU Dan. You’re one of us, together living our values of #Samakee which means" #unity, #togetherness #teamwork - #OneTeamOneVision

Ian Leigh

Managing Director, Thai Leisure Group
We LOVE these photographs Natural Selection Design took in Thailand kha. They have really captured how Thai street food is a way of life! #TTOT


BLOODY HELL DAN, Your shit is flipping good! You’re too good for Sticky! Shit hot!

Gary Usher

Owner, Sticky Walnut
We’ve worked with Dan and the team on all of our 3 restaurant sites over the last 6 years. Their work is always top notch and would recommend to all.
Natutal Selection Design logo

Matt Thompson

Owner, The Font Liverpool

Would you like to collaborate , start your new job here, or just want to say hi ?